Raw Design Studio

OUR PROCESS

OUR PROCESS

PHASE 01   Strategy
PHASE 02   Design & Visual Communication
PHASE 03   Brand Adoption

PHASE 01
STRATEGY

PHASE 1.1
Discovery

PHASE 1.2
Strategy Development

1. Brand Audit
2. Internal Interviews
3. Brand Foundation and identification Workshop
4. Survey
5. Research
6. Conceptualization
7. Strategy Development

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PHASE 02
VISUAL 

DESIGN & 

COMMUNICATION

PHASE 2.1
Visual Design Proposals

PHASE 2.2
Brand Application

PHASE 2.3
Visual Brand Guidelines

Brand Visual Design:
Our design wizards will transcend the words that shaped the strategy to compositions that emit the emotional drive of the organization.

Brand language
How do you communicate internally and externally? Key words and terms will be placed to have a consistent language that reflect who you are and what you stand for.

Experience
It’s not just about your stationary, website or app. Let’s create experiences together through different mediums. Whether the brand needs a tangible hands on installation, a journey experience, or a film. We will provide our recommendation.

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PHASE 03
BRAND ADOPTION

PHASE 3.1
Brand Adoption
Workshops and Kit

Brand Adoption Understanding:
Process of breathing life into the values through practical behaviors in every department.

Adoption Kit:
We will develop a guideline kit on how to live the brand from the previous discovery

Brand Adoption Workshop:
Working with HR, we will go through a series of exercises with your team to further understand how to adopt the brand in their everyday actions.

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